Every automotive dealer has a website, but not every automotive dealer has one that converts website visitors into clients.
See some of the most common digital pitfalls that the automotive marketing experts at LocalDealer.com find on dealer websites – and learn easy ways to see if your digital strategy is guilty of them as well.
Responsive Website Design
According to Google, more than half of its online searches are performed by people using mobile devices. Mobile devices include tablets as well as cell phones.
Because of this, the website for a car dealership must be mobile friendly. Check out your website using a website screen size testing tool. This tool allows you to change devices and view a wide range of different screen sizes. On each size, be sure to check these important questions:
- Does it look right?
- Am I able to read text without scrolling across the screen?
- Am I able to navigate from page to page easily?
Page Load Time
Have you ever clicked on a website and become frustrated when it took a long time for the page to load? Most people experience a similar reaction, and they will even exit a page the longer the page load time takes. Plus, mobile page load time is becoming increasingly important in search engine optimization and affects where your site shows up in search results.
Enter your website’s URL into Google’s PageSpeed Insights to see how long it takes to load on desktop and mobile. If your score is below 75, you’ve got a problem.
Search engines give preference to a website that features original, SEO-friendly content and regular content updates. If your website has the same content as other sites, it is not ranking as highly as it could be.
Luckily, a number of websites exist, which allow you to check for duplicate content. If your website has duplicate content, your search rankings are suffering and losing you customers.
SEO tags are the part of your website that tell search engines what a page is about and why someone should visit it.
Are you properly utilizing SEO tags? Do a quick Google search for your website. If the title of a page or its description trail off with an ellipsis, your website is not SEO friendly, and it will be harder for people to find it.
For a more in-depth analysis, you can use an SEO tag checker.
Search Engine Rankings
The most direct way to tell if your automotive dealership could benefit from professional digital marketing services is to simply search for terms related to your business using a search engine like Google, Yahoo, or Bing.
Does your website show up on the first page when you search for terms related to your products and services? If you can’t find your site, your potential customers can’t either.
Get A Free Digital Analysis Today
If you found possible issues with your digital strategy and would like to learn more, contact the automotive digital marketing experts at LocalDealer.com today to get a free digital marketing analysis. Our digital marketing team will do an extensive review of all your digital marketing strategies and provide you with a list of what you are getting right and aspects that you need to improve.